How do I add schema markup to my website?

Generate the JSON-LD with a tool like this one, then paste it inside the head section of your page, or anywhere in the body. Test it with Google's Rich Results Test to confirm it is valid. JSON-LD is the format Google recommends, and it is the easiest to add because it sits in one block and does not touch your visible HTML.

FAQ schema (FAQPage) labels a list of questions and their answers so engines can read them as a clean question-and-answer set. It is one of the most useful types for AI search, because answer engines lift direct question-and-answer blocks straight into their responses.

Does schema markup help with AI search and AEO?

Yes, as part of the foundation. Structured data makes your facts legible to AI engines, which is a piece of AI SEO, also called AEO. It will not get you recommended on its own. That also takes quotable content and third-party corroboration, but it removes guesswork and helps models quote you correctly.

Is JSON-LD the best schema format?

For most sites, yes. Google recommends JSON-LD because it is added as a single script block, is easy to maintain, and does not require changing your visible markup. This generator produces JSON-LD ready to paste in.

Free tool

Free Schema Markup Generator

A schema markup generator creates the JSON-LD structured data that tells AI engines and Google exactly what your page is about. Pick a type below, FAQ, Organization, or Article, fill in the fields, and copy the code into your page. Free, no signup, nothing stored.

FAQ questions and answers

Your JSON-LD

Your schema markup will appear here.
Pick a type, fill the form, and hit Generate.

Paste this into the <head> of your page, then validate with Google's Rich Results Test.

What is schema markup?

Schema markup, also called structured data, is code that labels your facts for machines. It uses the shared vocabulary at schema.org to state plainly what a page contains: this is an organization, this is a question and answer, this is an article and its author. Google and AI engines read it to understand your page and quote it with confidence, instead of guessing from the raw text.

How to add schema markup to your website

Choose a schema type above: FAQ, Organization, or Article.
Fill in the fields and click Generate.
Copy the JSON-LD block.
Paste it into the <head> of your page, then validate it with Google's Rich Results Test.

Which schema types matter most for AI search?

For being read and recommended by AI, the highest-value types are Organization (who you are, with sameAs links to your profiles), FAQPage (quotable question-and-answer blocks), and Article (your content and its author). Add Product where it applies. Consistent entity data across these helps models trust and disambiguate your brand, which is a real part of AI SEO, also called AEO.

Does schema markup help AI recommend you?

It helps, as part of the foundation. Structured data removes guesswork and makes your facts legible, but on its own it will not get you named in an answer. That also takes content written to be quoted and third-party corroboration the models trust. We break down the full picture in how to get recommended by AI, and the glossary defines the terms.

Schema markup generator: FAQ

What is schema markup?: Schema markup, also called structured data, is code you add to a page that labels your facts for machines. Instead of making a model guess, it states plainly that this is your organization, this is a question and answer, this is an article and its author. Google and AI engines read it to understand and quote your page more confidently.
How do I add schema markup to my website?: Generate the JSON-LD with a tool like this one, then paste it inside the head section of your page, or anywhere in the body. Test it with Google's Rich Results Test to confirm it is valid. JSON-LD is the format Google recommends, and it is the easiest to add because it sits in one block and does not touch your visible HTML.
What is FAQ schema?: FAQ schema (FAQPage) labels a list of questions and their answers so engines can read them as a clean question-and-answer set. It is one of the most useful types for AI search, because answer engines lift direct question-and-answer blocks straight into their responses.
Which schema types matter most for AI search?: For getting read and recommended by AI, the highest-value types are Organization (who you are, with sameAs links to your profiles), FAQPage (quotable answers), Article (your content and its author), and Product where relevant. Clean, consistent entity data across these helps models trust and disambiguate you.
Does schema markup help with AI search and AEO?: Yes, as part of the foundation. Structured data makes your facts legible to AI engines, which is a piece of AI SEO, also called AEO. It will not get you recommended on its own. That also takes quotable content and third-party corroboration, but it removes guesswork and helps models quote you correctly.
Is JSON-LD the best schema format?: For most sites, yes. Google recommends JSON-LD because it is added as a single script block, is easy to maintain, and does not require changing your visible markup. This generator produces JSON-LD ready to paste in.

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